Navistar asked us to help them connect with their drivers and build credibility for the new LT cab, designed from the driver’s perspective. Before the launch of the LT we used driver-centric social activity to build relationships with the drivers and get their points of view. These efforts doubled in views over previous work and helped make the LT launch in Las Vegas a success.
Of all the parts that make up a truck, the single most important piece goes overlooked: the driver. Maximizing truck performance and optimizing fleet operations seems to be the focus of the industry these days, but what good is all of that without our drivers? We made the drivers the central focus of this campaign to most effectively reach our audience.
podcast audio possibly?