KID_515703094 jl.jpg
Screen Shot 2017-10-22 at 5.56.36 PM.png
Screen Shot 2017-11-03 at 4.34.03 PM.png
Screen Shot 2017-11-03 at 1.33.10 PM.png
Screen Shot 2017-11-03 at 4.09.09 PM.png
KID_515703094 jl.jpg

Brand


SCROLL DOWN

Brand


 

Navistar asked us to help them connect with their drivers and build credibility for the new LT cab, designed from the driver’s perspective. Before the launch of the LT we used driver-centric social activity to build relationships with the drivers and get their points of view. These efforts doubled in views over previous work and helped make the LT launch in Las Vegas a success.

 
Screen Shot 2017-10-22 at 5.56.36 PM.png

Trucks


Trucks


 

Of all the parts that make up a truck, the single most important piece goes overlooked: the driver. Maximizing truck performance and optimizing fleet operations seems to be the focus of the industry these days, but what good is all of that without our drivers? We made the drivers the central focus of this campaign to most effectively reach our audience.

 
Screen Shot 2017-11-03 at 4.34.03 PM.png

SOCIAL


SOCIAL


 
 
 
Screen Shot 2017-11-03 at 1.33.10 PM.png

FOOD FOR THOUGHT


FOOD FOR THOUGHT


 
 
 
Screen Shot 2017-11-03 at 4.09.09 PM.png

PODCAST


PODCAST


 

podcast audio possibly?

audio Block
Double-click here to upload or link to a .mp3. Learn more.