"CAREGIVER OF THE YEAR"
There are many in-home care service providers, but people in need struggle to make the best choice for themselves or loved ones. We used the BrightStar Care “Caregiver of the Year” program to drive awareness of their high quality in-home care staff.
BrightStar Care has a wonderful network of caregivers; four were selected from hundreds of nominations as winners in their region. We felt the best way to announce the winners was to let the care receivers tell the stories ... which are life changing.
Complementary brand radio was created for use by local market affiliates.
"SECRET FORT UNDERSTANDS WHAT'S SUPERIOR ABOUT OUR BRAND - AND THEY UNDERSTAND HOW TO TELL OUR CONSUMERS ABOUT IT. THEY DIALED IN QUICKLY TO THE RIGHT FACTS AND FEELINGS AND PRODUCED WORK THAT MADE US PROUD - BETTER STILL, MADE OUR FRANCHISEES PROUD, WHICH STRENGTHENS THE BRAND EVEN MORE."
- STEVE SCHILDWACHTER | CMO, BRIGHTSTAR CARE