"CAREGIVER OF THE YEAR"
There’s no greater relief than to see a loved one cared for by a compassionate, skilled caregiver. Each year, clients and families nominate their caregivers for the regional and national “Caregiver of the Year” award. For the second year in a row, we used the initiative of their annual program to showcase the remarkable care that their in-home care staff provides to clients.
Hundreds of nominations were written by BrightStar Care clients, and four caregivers were chosen as the winners of their region. In order to showcase how extraordinary each winner was, we let each caregiver, client, and family tell their stories in their own words.
"SECRET FORT UNDERSTANDS WHAT'S SUPERIOR ABOUT OUR BRAND - AND THEY UNDERSTAND HOW TO TELL OUR CONSUMERS ABOUT IT. THEY DIALED IN QUICKLY TO THE RIGHT FACTS AND FEELINGS AND PRODUCED WORK THAT MADE US PROUD - BETTER STILL, MADE OUR FRANCHISEES PROUD, WHICH STRENGTHENS THE BRAND EVEN MORE."
- STEVE SCHILDWACHTER | CMO, BRIGHTSTAR CARE