001.1
Mayhem
Allstate
In a category built on reassurance, trust, and predictable promises, Allstate needed a way to break through and make insurance impossible to ignore.
We turned everyday accidents and unexpected disasters into entertainment by bringing chaos to life through Mayhem, an unpredictable character who personified everything that could go wrong.
The campaign transformed ordinary insurance scenarios into unforgettable stories, giving Allstate a distinctive voice and a powerful platform that extended across television, digital, social, and beyond.
The result was a cultural phenomenon that redefined insurance advertising, drove brand recognition, and proved that even the most serious categories could benefit from a little Mayhem.
001.2
Home Experts
Allstate
Most homeowners think about insurance only when something goes wrong. Allstate saw an opportunity to be more than the company you call after disaster strikes.
By partnering with trusted home-improvement experts, we created a campaign that brought practical advice, helpful tools, and preventative solutions to homeowners before problems happened.
The work expanded Allstate's role beyond protection and claims, positioning the brand as a proactive partner in helping people care for their homes.
The result was a more useful, engaging way to communicate Allstate's value, building trust by helping homeowners prevent problems, not just recover from them.
001.3
The Voice of Allstate
Allstate
For more than a decade, Dennis Haysbert's unmistakable voice had become synonymous with Allstate, giving the brand an instantly recognizable symbol of confidence and trust.
Running alongside Mayhem, we needed a more retail-focused campaign that could communicate Allstate's insurance products and benefits without feeling like traditional product advertising.
So we put Dennis's voice where you'd least expect it: in the mouths of everyday people. Characters would speak naturally until the conversation turned to insurance. Suddenly, Dennis Haysbert's deep, authoritative voice would take over, delivering product benefits with unexpected humor.
The result was an entertaining, hard-working campaign that turned Allstate's most recognizable brand asset into a powerful selling tool, making product messaging feel less like a sales pitch and more like part of the story.