Our target knows that staying hydrated and consuming protein are both important to living an active lifestyle, but most don’t associate protein with refreshing or good tasting. Protein2o, a breakthrough protein-enhanced water, combines great tasting refreshment and protein. We had to let people know about it with a hard-working brand video ... but we had to do it on a tight budget and tight timing.
We needed to communicate what Protein2o is, what it does, and how it fits into consumers’ lives. Our approach was to use a lifestyle-based tongue-and-cheek comparison demo of the “right” and “wrong” ways to get your daily protein.
"I CAME TO SECRET FORT BECAUSE I NEEDED BREAK-THROUGH CREATIVE IN RECORD TIME, WHICH TRADITIONAL AGENCIES JUST CAN'T DO. SECRET FORT PRESENTED A HALF-DOZEN AMAZING CONCEPTS IN A FEW DAYS AND WE SHOT AND EDITED WITHIN TWO WEEKS. THE RESULT WAS SEEING THE PROUD SHOWCASE OF OUR BRAND COME TO LIFE IN VIDEO!"
- ANDY HORROW | PRESIDENT, PROTEIN2O