The beverage category is crowded. Shelves are packed with brightly colored bottles and packaging. Every brand seems to be shouting about product benefits that are more or less the same.
The Protein2o marketing team needed breakthrough creative for the new brand rollout at Walmart and Sam’s Club.
Rather than talk about grams of protein or total calories, Secret Fort delivered an animated campaign that poked fun at the unfreshing ways protein is typically consumed. The colorful campaign allowed Secret Fort to craft characters that resonated with each of the brand’s target segments.
By talking to consumers in a relatable, engaging way, Protein2o became the #1 selling protein-infused water in the fall of 2018.
We utilized our characters to respond directly to comments and frequently asked questions posted on social media ... sending customized replies to consumers for a more engaging brand experience.
Digital banner ads were used to drive trial via ecoupons and a store locator.