Purple
Turntable
Cars.com had more listings, more reviews, and better tools — but in a category crowded with names like CarGurus, Carvana, and CarMax, it was getting harder to stand out. They needed a bold, visually iconic campaign to break through during the MLB playoffs — and clearly connect the brand to the benefits of the app.
Services / 360 Campaign
Client / Cars.com
In automotive culture, nothing says “look at this” like the classic vehicle turntable. It’s iconic. It signals a moment. A reveal. So we took that symbol —and turned it into something unmistakably Cars.com.
We built a massive purple turntable, wrapped in brand color. Then we used it to spin up every reason to choose Cars.com: more listings, more verified reviews, and more tools to help you buy the perfect vehicle.
We featured it across every channel — TV, digital, social and print — creating a true 360° campaign for a platform that gives you the full picture.
And then we cranked it up. Partnering with Major League Baseball, we brought the purple turntable to the postseason stage. After every game, the Player of the Game stepped up — onto the branded Cars.com turntable, to be featured while their stats were read on air. During each game, fans were invited to visit Cars.com to find special offers in their area.
In automotive culture, nothing says “look at this” like the classic vehicle turntable. It’s iconic. It signals a moment. A reveal. So, we took that symbol — and turned it into something unmistakably Cars.com.
We built a massive purple turntable, wrapped in brand color. Then we used it to spin up every reason to choose Cars.com: more listings, more verified reviews, and more tools to help you buy the perfect vehicle.
We featured it across every channel — TV, digital, social and print — creating a true 360° campaign for a platform that gives you the full picture.
And then we cranked it up. Partnering with Major League Baseball, we brought the purple turntable to the postseason stage. After every game, the Player of the Game stepped up — onto the branded Cars.com turntable, to be featured while their stats were read on air. During each game, fans were invited to visit Cars.com to find special offers in their area.
In automotive culture, nothing says “look at this” like the classic vehicle turntable. It’s iconic. It signals a moment. A reveal. So we took that symbol —and turned it into something unmistakably Cars.com.
We built a massive purple turntable, wrapped in brand color. Then we used it to spin up every reason to choose Cars.com: more listings, more verified reviews, and more tools to help you buy the perfect vehicle.
The campaign was a head-turner in every sense. It gave Cars.com a confident, ownable device to rally around, and gave shoppers a new reason to engage. It elevated the brand in a sea of sameness, reminded audiences of its unmatched advantages, and helped reassert Cars.com’s role in the conversation.